YOUTH ENTREPRENEUR
ALLIANCE (YEA!)
Economy of Hours
Client
Discipline
Advertising, Brand Identity and Creative Strategy
Year
2021
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Brief
Create a youthful brand identity for Economy of Hours new programme for entrepreneurs
THE PROJECT
OVERVIEW ~
The overarching concept for ‘YEA!’ is building a co-supportive foundation for young entrepreneurs. This can be explored through a type-led campaign or a building blocks that tumble and combine with one another. I created two visual routes to present to the client, creating different logo designs and full deliverables.
I sourced imagery through unsplash.com as a placeholder to show the client a potential visual identity.
IDEA TWO ~
VISUAL IDENTITY
Idea Two shared the exact same concept but with a visual twist. Hey Big Man’s creative director wanted something punchy and 3D, so I worked on creating stickers and assets that could combine with the photography. I made the decision to change the photography greyscale and use to the stickers to lift the design. I also changed the logo to represent building blocks as a symbol of hard work and collaboration.
