SHIP
Your Virtual Wingman
Live Brief
UoH x Koto Studio
Year
2021
Discipline
Advertising, Brand Identity and Creative Strategy
Share
Brief
Create a brand that encourages and celebrates change and transformation through human connection.
THE PROJECT
OVERVIEW ~
The need for human interaction and intimacy can feel almost impossible in a Gen-z world.
Oversaturated with casual relationships and social media fabrications, Ship was created to reintroduce genuine human connection to this generation. Although at face value it can seem as though it is a regular dating app, the integration of music platforms Spotify, Apple Music and the use of musical prompts transcends the experience. Music is so intimate and personal, so why not connect on a deeper level with like minded singles?
OUR BRAND STRATEGY ~
Brand Mission
Millennials taught us how to swipe right, but Gen z are redefining the meaning. We’re on a mission to build tangible connections through the greatest intimacy of all..music.
Brand Purpose
Our brand purpose is to make forming connections refreshing and exciting. Like discovering a new artist or securing tickets to a gig, enjoy the process and be present in the moment.
Brand Vision
Ship is the vanguard of dating apps. Our vision is to redefine the online dating experience impacting how we date on and offline.
Full Brand Guidelines
OUTDOOR ADVERTISING ~
Ship will take over billboards world-wide promoting the launch of the dating app with CTA's urging singles to download.
Each billboard will be location specific to appeal to our demographic. We aim to standout with our authentic branding and clever copywriting.
OUT-OF-HOME ACTIVATIONS ~
Our branding is adaptable and can cross over to packaging such as these coasters for real life events. These can be used at a range of events hosted in collaboration with sponsors, allowing your virtual wingman to become a reality.
