HER HUSTLE
Sharing Women's Career Stories
Client
Year
2019-20
Discipline
Motion Graphics, Visual Identity
Share
Brief
Spread the word of Her Hustle's membership programme.
THE PROJECT
OVERVIEW ~
Her Hustle commissioned me to create a Brand identity for their upcoming membership package with a range of deliverables to be distributed on different social media channels.
After talking with the founders, I pitched the concept of a 'Rolling Membership' as a way to present their monthly membership package on offer.
Visual Identity ~
With the help of Adobe After Effects, I manipulated the typeface to create a 3D rolling graphic. This became the main graphic treatment for the identity. I developed GIFs for social media which received 56k views in the first 24 hours going live.
