FADE
acronym
Forming Authentic Diverse Entertainment
Fade blends music, culture and comfort. A creative hub that educates and amplifies underprivileged young black adults in the area. A space to immerse yourself in music and transmit vibes with your friends. Mix and master your craft in a space built for you to succeed.
BRIEF
Reimagine a space of your choosing, then create an exciting, relevant visual identity to communicate this change.
STRATEGY
+ Brand Mission
As Brixton continues to lose the essence of its culture due to gentrification, our mission is to create an accessible community-centric environment for disadvantaged young people.
+ Brand Vision
A world where locals aren’t displaced or disregarded as a result of gentrification to a community they contributed to building.
+ Brand Purpose
To provide equity opportunities for low income BIPOC families, interested in upskilling within the music sector
