FADE
Forming Authentic Diverse Entertainment

Live Brief

UoH

Year

2021

Discipline

Brand Design, Creative Strategy, Copywriting, Photography

Brief

Reimagine a space of your choosing, then create an exciting relevant visual identity to communicate this change.

THE PROJECT

OVERVIEW ~

Fade blends music, culture and comfort.

A creative hub that educates and amplifies underprivileged young black adults in the area.

A space to immerse yourself in music and transmit vibes with your friends. Mix and master your craft in a space built for you to succeed.

Many of the locals that grew up within Brixton are being priced out and forced out the community they contributed to building as a direct result of gentrification. Big companies and overseas billionaires are buying properties, buildings and spaces and refurbishing them but at the expense of displacing locals and not considering the impact that may have on them in the name of extending their wealth.

OUR BRAND STRATEGY ~

Brand Mission

As Brixton continues to loose the essence of its culture due to gentrification, our mission is to create an accessible community-centric environment for disadvantaged young people.

Brand Purpose

To provide equity opportunities for low income BIPOC families, interested in upskilling within the music sector.

Brand Vision

A world where locals aren't displaced or disregarded as a result of gentrification to a community they contributed to building.

Full Brand Guidelines