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Freelance Multi-Disciplinary Creative with a background in Graphic Design 

Advertising, Creative Strategy, Copywriting

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Brand Identity, Creative Strategy, Copywriting

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Key4Life x Landor D&AD New Blood Awards Entry 2021 

Change The Narrative is a typographic-led campaign that uses the power of words and visceral qualities of typography to evoke change in Knife Crime.

Over 14,000 children were arrested for Knife crime offences just last year and in 2019, there was a 93% increase in the number of under 16s, admitted to hospitals due to knife attacks. Key4Life is here to change the narrative by creating conversations and forming unity across generations. Removing blame from young people will allow them to be recognised as victims of their society.

UoH x Koto Studio Live Brief

Ship is a online dating app created to reintroduce genuine human connection to the Gen-Z generation.

The app has a unique selling point of integrating music platforms such as Spotify and Apple Music transcending the overall experience. Paired with music prompts it allows singles to connect on a deeper and intimate level. The app also gives users the option to narrow down matches by music interest and choose compatibility or risk it with your opposite mate.

Brand Identity, Creative Strategy, Copywriting

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UoH Brief

Many of the locals that grew up within Brixton are being priced out and forced out the community they contributed to building as a direct result of gentrification. Fade was created to be a solution using the Black pound initiative. Supporting Black owned businesses which allows the community to put down roots.

 

Fade blends music, culture and comfort. A creative hub that educates and amplifies underprivileged young black adults in the area. A space to immerse yourself in music and transmit vibes with your friends. 

 

YOUNG ENTREPRENEURS ALLIANCE 

Visual Identity

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Artworking

Visual Identity

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Social E-commerce

Freelance Client Work HEYBIGMAN x Economy of Hours

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site. Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

Freelance Client Work

Moody Month is a wellness app for women that is tailored to the individuals cycle. I joined Moody as a freelance creative in January 2020 and have had a longstanding relationship with them artworking.

 

These are previous 'your daily dose' assets created for the application. Each phase has a different colour palette as well as patterns centred around wellness. The application offers videos around Meditation, Nutrition, Yoga and even EFT Tapping

Freelance Client Work

Her Hustle commissioned me to create a visual identity for their upcoming membership package with a range of deliverables to be distributed on different social media channels. After talking with the Founders, Emma and Elspeth I pitched the concept of a 'Rolling Membership' as a way to present their monthly membership package on offer.

I used Adobe After Effects to manipulate the type and create the rolling effect that can be used to discuss different features of the membership.

1 Year (FTC) Multi-channel Design Assistant

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site. Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.