→ SLACK

onboarding journey
User Interface + User Experience
 

Fade blends music, culture and comfort. A creative hub that educates and amplifies underprivileged young black adults in the area. A space to immerse yourself in music and transmit vibes with your friends. Mix and master your craft in a space built for you to succeed.

BRIEF

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Reimagine a space of your choosing, then create an exciting, relevant visual identity to communicate this change.

STRATEGY

→ Brand Mission

As Brixton continues to lose the essence of its culture due to gentrification, our mission is to create an accessible community-centric environment for disadvantaged young people. 

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→ Brand Vision

A world where locals aren’t displaced or disregarded as a result of gentrification to a community they contributed to building.

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→ Brand Purpose

To provide equity opportunities for low income BIPOC families, interested in upskilling within the music sector